Chapter nine ESTABLISHING LEADERSHIP THROUGH STRATEGIC INTERNAL COMMUNICATION.

Summary:

In today’s rapidly changing workplace, one of the major responsibilities of an organizational leader is communication with employees. Effective internal communication provides organizational direction to achieve vision for the company and employee motivation to do their best work.

Organizational direction comes from leaders having created and effectively communicated a clear meaningful vision. Developing and communicating a vision is one of the most important and visible communication tasks of senior management.

When employees are motivated through words and actions the leaders carefully translate the vision and strategic goals into terms that are meaningful to all employees. Motivating employees also requires listening to them and using emotional intelligence to connect with them. Leaders who are appreciate the importance of connecting all employees through communication and through their actions see results: “An attractive communication climate can contribute significantly to the long-term success of a company. Managers should, therefore, pay serious attention to the internal communication climate providing each employee the adequate information and the opportunities to speak out, get involved, be listened to, and actively participate. ”

In this chapter, the following objectives:

· Recognizing the strategic role of employee communication

· Assessing internal communication effectiveness

· Establishing effective internal communication

· Using missions and visions to strengthen internal communication

· Designing and implementing effective change communication

This chapter focused how establishing and developing leadership through strategic communication with employees to achieve the vision that is through the following objectives.