Chapter One. Developing Leadership Communication Strategy.

Summary:

In this chapter, I learned about how I have to establish a clear communication purpose, Develop Strategic communication plan, Analyze audiences, Organize written and oral communication effectively. Leaders need to consider strategy in communication they do in other areas of their business, profession, or life. Broadly defined, strategy consists of two actions: 1. Determining goals, 2. developing a plan to achieve them.

Leaders recognize that communication has consequences; you need to be sure the results, you produce are those you intend it. To achieve your intend results, you first need to establish a clear purpose. What do you want to your audience to know as a result of your message? What do you want them to do?

You will usually find that you have one of three general purposes:

· To inform-transferring facts, or information to someone.

· To persuade-convincing someone to do something.

· To instruct-instructing someone in process.

To establish you’re a clear purpose you have to do the following :

1. Clarify your purpose /Remember! Create<>Correct /

2. Generate ideas /Find one of four methods-Brainstorm, Idea Mapping, The Journalist’s questions, The Decision tree/

3. Connecting thinking and Communicating

To determine Communication Strategy:

1. Consider the Communication Context

2. Using a Strategy Framework.

3. Create an Action Plan

To Analyze Audiences:

1. By Expertise

2. By Decision Making Style

3. By Organizational Context

To Organize Written and Oral Communication Effectively:

1. Selecting Organizational Devices

2. Using the Pyramid Principle

3. Creating a Storyboard

Introduction: What is Leadership Communication?

Leadership Communication is the controlled, purposeful transfer of meaning by which leaders influence a single person, a group, an organization, or a community. Leadership Communication uses the full range of communication skills and resources to overcome interferences and create and deliver messages that guide, direct, motivate, or inspire others to action.

Leadership Communication consists of layered, expanding skills from core strategy development and effective writing and speaking to the use of these skills in more complex situations. As your perspective and control expand, you will find that you need to improve your core skills.

Leadership Communication starts with the core communication skills represented in the center of the framework. It moves out from these core communication skills to the managerial communication skills, and then expands further to the communication capabilities included at the broader corporate communication ring. This text moves from the inside of the spiral to the outside, expanding outward as you learn to apply the core skills to a wider array of audiences and increasingly complex organization situations.

The model is not meant to suggest a hierarchy, which is why it is depicted as a spiral. All effective communications depend on the core skills at the center of the spiral. These are your more individual skills. To be a leader, you need to master the skills at the core. You also need to expand your skills to include those needed to lead and manage groups and, eventually, those on the outer circle, the corporate communication skills needed to interact successfully with all internal audiences and external stakeholders.

The Leadership Communication book has three different of Sections which is includes all of these subjects and covers important fundamental communication skills needed by all leaders.

Indeed, the heart of Leadership Communication Strategy is:

LCS = Section One/Core communication skills=(speaking+ writing)*teams/ +

Section Two/Managerial communication skills = (emotional

Intelligence + cultural literacy+ listening) * teams, meetings/+

Section Three/Corporate communication skills = effective

communicate all(internal audiences+ external stakeholders)

In summary, I hope and believe that I will learn that leaders use all possible communication tools within reach and use them effectively. And I will learn to communicate more effectively and position myself to be leader in my organization and beyond it.