Chapter One. Developing Leadership Communication Strategy.

Summary:

In this chapter, I learned about how I have to establish a clear communication purpose, Develop Strategic communication plan, Analyze audiences, Organize written and oral communication effectively. Leaders need to consider strategy in communication they do in other areas of their business, profession, or life. Broadly defined, strategy consists of two actions: 1. Determining goals, 2. developing a plan to achieve them.

Leaders recognize that communication has consequences; you need to be sure the results, you produce are those you intend it. To achieve your intend results, you first need to establish a clear purpose. What do you want to your audience to know as a result of your message? What do you want them to do?

You will usually find that you have one of three general purposes:

· To inform-transferring facts, or information to someone.

· To persuade-convincing someone to do something.

· To instruct-instructing someone in process.

To establish you’re a clear purpose you have to do the following :

1. Clarify your purpose /Remember! Create<>Correct /

2. Generate ideas /Find one of four methods-Brainstorm, Idea Mapping, The Journalist’s questions, The Decision tree/

3. Connecting thinking and Communicating

To determine Communication Strategy:

1. Consider the Communication Context

2. Using a Strategy Framework.

3. Create an Action Plan

To Analyze Audiences:

1. By Expertise

2. By Decision Making Style

3. By Organizational Context

To Organize Written and Oral Communication Effectively:

1. Selecting Organizational Devices

2. Using the Pyramid Principle

3. Creating a Storyboard