Chapter Three. Using Language to Achieve a Leadership Purpose.

Summary:

Leaders lead and inspire others to action through their effective use of language. The instruction to this chapter discussed how leaders use language as a tool of influence every day. Their ability to influence their audience positively, overcoming barriers to effective communication, is the essence of leadership communication.

The goal of this chapter was to help to create a positive ethos through the effective use of language-the use of the right words in the right way to achieve the outcome intend.

This chapter began by discussing how can achieve a positive ethos through writing and speaking style, which audience perceives as tone. It was providing ways to make style more concise and, by doing so, ensure that sound more forceful and confident. In then reviews briefly the correct use of language expected in leadership communication concludes by showing techniques to help to edit work.